The Internet changed 9-year old Caine's life by spreading the word from his previously ignored arcade to an unprecedented amount of people. Through Facebook and Reddit, hundreds of people traveled to Caine's arcade and played his games. Without the Internet, no one would have heard of his arcade and it would still be unknown, with one lone customer.
"Being connected" has both advantages and disadvantages. It can be extremely positive because spreading the word of events is much easier and it is possible to reach a much higher amount of people than by word of mouth or snail mail alone. There are negatives, however. Sometimes publicity can be unwanted, leading to large amounts of people knowing something intended to be private. Also, the wrong information can be published or information can be skewed to create a negative perception of an originally positive thing.
Internet connection can be extremely useful in helping me to promote my brand. As an artist, the best way to allow people to see my artwork is to give them access to all of my work at one time. With a website, all of my art could be hosted in one place. In addition, circulating word about events that I am taking place in as an artist could entice more people to attend my events and increase my popularity.
Watch Caine's Arcade here
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